Stories from the Creator Economy

Aug 28, 2025

What Your Competitors Know About Your Brand (And How They’re Using It Against You in Influencer Marketing)

Learn how competitors exploit your brand in influencer marketing—and how to counter with smart strategies, customer insights, and creator mix.

Aug 28, 2025

Why Most Affiliate Programs Fail (and How to Make Yours a Winner)

Discover why most affiliate programs fail and learn proven strategies to build a winning program. Plus, meet Gia by GRIN, your AI agent for affiliate marketing success.

Jun 26, 2025

How to Collaborate with Influencers - and When to Let Them Go

When you find that perfect influencer, everything just works. Influencer marketing has exploded—from a $1.7 billion industry in 2016 to a projected $32.55 billion in 2025...

Jun 11, 2025

How to Nail Your Father’s Day Marketing with Influencers

When it comes to total spending, Father’s Day falls just under Mother’s Day, but it’s catching up. More and more people celebrate the holiday by treating not just Dads, but all father figures...

Jun 11, 2025

7 Gym Marketing Ideas for 2024

Today, we are seeing a Golden Age for gym enthusiasts. Everywhere you look, people are prioritizing health, eating mindfully, and focusing on wellness habits...

Jun 4, 2025

The Influencer Marketing Guide to Love Island USA Season 7 + Gia’s Top Picks

The Love Island USA Season 7 cast just touched down in Fiji and they’re ready for love, drama, and, if they play their cards right, a few brand collabs along the way...

Jun 4, 2025

The Influencer Marketer’s Guide to Pride Month Marketing

Since last year, Pride Month marking has gotten quieter. Brands that once loudly waved the rainbow flag, have gone silent, and the LGBTQIA+ community is taking note...