Stories from the Creator Economy

Aug 28, 2025

What Your Competitors Know About Your Brand (And How They’re Using It Against You in Influencer Marketing)

Learn how competitors exploit your brand in influencer marketing—and how to counter with smart strategies, customer insights, and creator mix.

Dec 6, 2021

Influencer Relationship Management: Top 6 Ways to Get It Right

Brands that develop a personal relationship with their influencers gain an edge that other brands simply cannot offer. Relationship building is a slow process at first, but with the right team and the right tools in place, brands can take full advantage of an influencer's engaged audience and leverage it to drive massive returns with careful influencer relationship management.