Build to Gia. Reach every brand.

GRIN's intelligence layer is opening to partners through MCP — the Model Context Protocol, the open standard already adopted by OpenAI, Google, Microsoft, and Anthropic. Build capabilities that Gia can discover, invoke, and recommend to thousands of brands running creator marketing programs every day.

700k+

Transaction-verified creators

200K+

Revenue-attributed creators

2-sided

Brands and creators on one network

how partner capabilities work

Build it. Register it. Brands subscribe.

Your integration isn’t buried in a settings page. Gia discovers your capability, recommends it to the right brands at the right moment — and they subscribe to activate it in their program.

Build

Create your skill, coach, or app using MCP — the same open protocol powering tool ecosystems at OpenAI, Google, and Anthropic. Define what your capability does, what data it needs, and what it returns. If you've built an MCP server before, you already know how this works.

Publish your MCP server to the catalog. Gia indexes your capability so she knows what it does, when it’s relevant, and how to invoke it.

Recommend

When a brand’s workflow calls for your capability, Gia surfaces it in context. No marketing spend — the AI recommends you when the fit is real.

The brand reviews your capability and subscribes to add it to their program. They choose what they pay for — no hidden installs, no surprises.

Scale

As more brands subscribe and benefit, Gia learns when your capability is most effective — and recommends it more precisely over time. Quality compounds. The best integrations get the most distribution.

what you can build

Three ways to extend Gia

GRIN’s partner layer is built on MCP — the same open protocol powering AI tool ecosystems everywhere. Three types of capabilities, each with different levels of depth. Build what fits your product.

Skills (Lightweight)

Focused, single-purpose tools exposed through MCP that Gia can invoke on demand. A skill takes an input, does something useful, and returns a result. Fast to build, fast to ship.

Coaches (Domain Expertise)

Persistent AI capabilities served over MCP with specialized domain knowledge. A coach carries context, offers guidance, and helps brands make better decisions in your area of expertise.

Apps (Full Integration)

Full MCP integrations that connect your platform to GRIN's data and workflows. Apps can read and write data, trigger actions, and become part of the brand's daily operating stack inside Gia.

Gia is your distribution channel

Traditional influencer marketing platforms bury integrations in a directory nobody visits. GRIN's model is different: Gia recommends your capability when it's relevant to what a brand is doing — and the brand subscribes to activate it.

Your integration doesn't wait to be found. It gets surfaced at the exact moment a brand needs it, inside the workflow they're already running. They decide to add it. You get a paying customer.

Context-aware recommendations

Gia knows what the brand is trying to do, what data they have, and what capabilities would help. She recommends your app when the fit is real.

Usage-driven ranking

The more brands benefit from your capability, the more confidently Gia recommends it. No ad spend. No bidding for placement. The best integrations earn the most distribution through performance.

Network-scale reach

Every brand on GRIN — including new signups from the free tier — is a potential user of your capability. Product-led growth means the audience grows continuously without anyone having to sell it.

Built with guardrails

GRIN takes data trust seriously. Every partner capability operates within a safety framework that protects brand data, creator privacy, and platform integrity.

Build for brands.
Reach creators too.

GRIN is a two-sided creator marketplace. Brands and creators are both active on the platform — which means partner capabilities can serve both audiences from a single MCP integration.

brand side

Extend the brand experience

Help brands run better creator marketing programs with deeper analytics, expanded workflows, and specialized tools that plug into the operating layer they already use every day.

Advanced attribution and reporting tools

Campaign management extensions

Commerce and payment integrations

Custom workflow automations

creator side

Empower creators

Creators on GRIN manage their business through the mobile app. Build tools that help them create better content, manage their finances, and grow their careers.

Content creation and editing tools

Financial management and tax prep

Portfolio and media kit builders

Creator education and coaching

Questions? 
We’re glad you asked.

What is MCP and why does GRIN use it?

MCP (Model Context Protocol) is the open standard for connecting AI systems with external tools and data sources. It was introduced by Anthropic and has since been adopted by OpenAI, Google, Microsoft, and hundreds of other platforms. GRIN uses MCP because it means partners build once using a protocol they likely already know — and their integration works natively with Gia's intelligence layer. No proprietary SDK. No custom API to learn.

Do I need to build a new integration from scratch?

If you already have an MCP server, you're most of the way there. GRIN's partner layer uses the same MCP protocol that powers tool ecosystems at OpenAI and Anthropic. You'll need to register your capability in the GRIN catalog and define the context Gia needs to recommend it — but the core protocol work is standard MCP.

How does Gia decide when to recommend my capability?

Gia evaluates brand context — what they're trying to accomplish, what data they have, what stage of their creator program they're in — and matches it against what your capability does. Recommendations are based on relevance and past performance, not ad spend or bidding. The more value your integration delivers, the more Gia recommends it.

More FAQs

Build what's next

The creator economy needs better tools — for brands and creators. GRIN is opening its AI-native creator management platform to partners who want to build them.

Build to Gia. Reach every brand.

Build it. Register it. Brands subscribe.

Your integration isn’t buried in a settings page. Gia discovers your capability, recommends it to the right brands at the right moment — and they subscribe to activate it in their program.

Three ways to extend Gia

GRIN’s partner layer is built on MCP — the same open protocol powering AI tool ecosystems everywhere. Three types of capabilities, each with different levels of depth. Build what fits your product.

Gia is your distribution channel

Built with guardrails

GRIN takes data trust seriously. Every partner capability operates within a safety framework that protects brand data, creator privacy, and platform integrity.

Scoped permissions

Risk-tiered execution

Sandboxed environments

Full audit trail

Build for brands.
Reach creators too.

GRIN is a two-sided creator marketplace. Brands and creators are both active on the platform — which means partner capabilities can serve both audiences from a single MCP integration.

Questions? 
We’re glad you asked.

Build what's next

The creator economy needs better tools — for brands and creators. GRIN is opening its AI-native creator management platform to partners who want to build them.

Build to Gia. Reach every brand.

Build it. Register it. Brands subscribe.

Your integration isn’t buried in a settings page. Gia discovers your capability, recommends it to the right brands at the right moment — and they subscribe to activate it in their program.

Three ways to extend Gia

GRIN’s partner layer is built on MCP — the same open protocol powering AI tool ecosystems everywhere. Three types of capabilities, each with different levels of depth. Build what fits your product.

Gia is your distribution channel

Built with guardrails

GRIN takes data trust seriously. Every partner capability operates within a safety framework that protects brand data, creator privacy, and platform integrity.

Scoped permissions

Risk-tiered execution

Sandboxed environments

Full audit trail

Build for brands.Reach creators too.

GRIN is a two-sided creator marketplace. Brands and creators are both active on the platform — which means partner capabilities can serve both audiences from a single MCP integration.

Questions? We’re glad you asked.

Build what's next

The creator economy needs better tools — for brands and creators. GRIN is opening its AI-native creator management platform to partners who want to build them.

Build for brands.
Reach creators too.

Questions? 
We’re glad you asked.